Online Auction Effecitveness: Optimal Selling Strategy for Online Auction Market
نویسندگان
چکیده
The introduction of internet auction has significantly widened the pool of consumers who participate in auctions and increased the number of companies attempting to sell their products in an auction format. Previous empirical research on auctions has focused almost exclusively on the behavior of professional bidders. In this study, we collect data on a large number of internet auctions to explore the outcome of the auction in a real marketplace. In particular, we focus on the characteristic of seller, auction parameter and the effect of supply and demand, and examine these impacts on auction effectiveness. Key word: Electronic commerce, Auction market
منابع مشابه
Analyzing the Simultaneous Use of Auctions and Posted Prices for Online Selling
Many firms in the business to consumer market sell identical products online using auctions and posted prices at the same time. In this paper, we develop and analyze a model of the key tradeoffs sellers face in such a dual-channel setting that is built around the interplay of three design parameters, the posted price, the auction lot size, and the auction duration. Our results show that a monop...
متن کاملOnline Auction Effectiveness: Optimal Selling Strategies for Online Auction Market
The introduction of internet auction has significantly widened the pool of consumers who participate in auctions and increased the number of companies attempting to sell their products in an auction format. Previous empirical research on auctions has focused almost exclusively on the behavior of professional bidders. In this study, we collect data on a large number of internet auctions to explo...
متن کاملThe Investigation of Online Marketing Strategy: A Case Study of eBay
-Making a profit from e-commerce is becoming mature after A.D. 2000. Online auction is one of successful business model on e-commerce. For example, eBay’s trading volume is close to 4.552 billion dollars, and net profit is 1.082 billion dollars in 2005. This booming market reminds academics to do further research in this area. This research investigates the marketing strategies of online auctio...
متن کاملA Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms
Auctions have been as a competitive method of buying and selling valuable or rare items for a long time. Single-sided auctions in which participants negotiate on a single attribute (e.g. price) are very popular. Double auctions and negotiation on multiple attributes create more advantages compared to single-sided and single-attribute auctions. Nonetheless, this adds the complexity of the auctio...
متن کاملPick-a-bundle: a novel bundling strategy for selling multiple items within online auctions
In this paper, we consider the design of an agent that is able to autonomously make optimal bundling decisions when selling multiple heterogeneous items within existing online auctions. We show that while bundling the items together into a single lot is effective at reducing listing costs, it also results in a loss in auction revenue. To address this loss we introduce a novel bundling strategy,...
متن کامل